Why Is Marketing Important? Reasons Why You Really Do Need It

 If we want to understand most of the concepts that this profession entails, perhaps it would be a good idea to first understand what marketing itself is. The word itself comes from the English language and is a derivative of “Market”. We’re talking about the study and implementation of sales and promotion objectives that lead to the profitability of a business. Marketing is the science and art of exploring, creating and delivering value to satisfy the needs of a target market for profit. Marketing identifies unrealized needs and wants. It defines, measures and quantifies the size of the identified market and the potential profit.” Philip Kotler. We could also define marketing as a set of techniques, strategies, plans, tactics, actions and processes that aim to communicate, promote and expand offers that give in return a value to a particular audience; and that of course, is translatable into profitability. 

Every company needs to apply marketing strategies to: increase sales, define products or services, create connections with new collaborators or partners, get new customers, build customer loyalty, create a brand, internationalize the company through the media. And that, in a nutshell, is the reason why digital or offline marketing is so important for any business, no matter how small it is. As we’ve told you at some point, marketing is the backbone of any business, although other departments such as human resources or accounting are of vital importance; there could be no growth without marketing actions. Please go here to this marketing company and know why you really do need It.

It informs: On a base level, marketing is useful for customer education. Sure, you know the ins-and-outs of your product but do your consumers? In order to buy into a product, your audience needs to have a solid understanding of what it does and how it works. According to Creativs, marketing is the most effective way to communicate your value proposition to your customers in a fun and interesting way. If consumer education is on your priority list then marketing should be too.

It equalizes: Modern marketing is a less expensive game than ever before. Social media platforms and email campaigns have made reaching out to consumers a much more finance-friendly possibility. For SMBs, smart marketing can help even the playing field when it comes to competing against big name competitors, explained Business 2 Community contributor La Mancha Sims. In fact, marketing may even give SMBs a leg up. Due to the smaller nature of their businesses, SMB leaders often have much more time to pay attention to every client individually via the various marketing platforms. Modern consumers value experience over pricing, so this kind of one-on-one interaction could push customers in your direction over bigger brands.

It sustains: According to Forty, marketing is more like food than it is medicine. Essentially, marketing is meant to sustain a company’s presence – not remedy a lack of engagement. In this sense, marketing is something that businesses need to create and manage every day to maintain a healthy relationship with their consumers. Marketing is important because it allows businesses to maintain long-lasting and ever-present relationships with their audience. It is not a one-time fix, it is an ongoing strategy that helps businesses flourish.

It engages: Customer engagement is the heart of any successful business – this is especially true for SMBs. Marketing solves the question of how to keep a conversation going once your customer has walked out the door. In the past, face-to-face interactions made up much of B2C engagement. You walk in the pizza shop, talk to the hostess, laugh with the waiter, wave hello to the owner etc. While that in-person engagement is still alive and well, it’s no longer enough. Consumers want to be engaged outside the store. This is where marketing comes in, and whatever the medium, you can send your customers content to keep them engaged beyond store hours. Your audience wants to form a relationship with your brand, and marketing can be used to do just that.

It sells: Marketing is important because it helps you sell your products or services. The bottom line of any business is to make money and marketing is an essential channel to reach that end goal. Creativs explained that without marketing many businesses wouldn’t exist because marketing is ultimately what drives sales. Sure, you need to have a good product but if people don’t know about your offerings to begin with then how can you generate sales? Put simply: You can’t. SMBs need to create fresh and inviting content to draw customers in and lead them to a purchase. Marketing helps sales and sales help your business – what more could you ask for?

Marvel Marketing

114 61 Ave SW, Calgary, AB T2H 0B2, Canada